By Melanie Nathan, June 22, 2015.
The Times of India is reporting the first ever lesbian ad in India is going viral: The country’s first advertisement showing a lesbian couple preparing to meet the parents is making waves on social media. The online video shows two women in a live-in relationship flirting and dressing up for the day, chatting about the expectations they face and their love for each other.
Titled ‘ANOUK – BOLD IS BEAUTIFUL | THE VISIT,’ the ad for a fashion portal’s ethnic wear collection has got almost two million hits in just 20 days.
“We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents,” says Avishek Ghosh, co-partner of Hectic Content, the production house that made the film conceptualized by ad agency Ogilvy & Mather, Bangalore.
“The ad has got over 3 million views across social media like Facebook, YouTube etc,” says Manish Aggarwal, VP (marketing) at Myntra Fashion which is promoting the ad.